”Daag achche hain,” (literally, stains are good) pronounces the detergent ad. The unusual value proposition has been hailed for its out-of-the-box thinking.
In quite the same fashion, one finds leaders who think ‘stress is good’ or ‘hyperacidity is good’ and wear it as a badge of honour. Both stress and hyperacidity are good things to have, they seem to tell themselves, for aren't they signs that they are ‘working hard’?
Why do leaders, even when they are aware that both signs are detrimental to their health, persist in neglecting these body's warning signals? Because the brain is our friend and supports our choices. This is what psychologists call a choice-supportive bias, a regret-minimizing process our brain uses - we chose the option, therefore it MUST be good.
‘Daag achche hain!’
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