Life Choices

Bookmyshow's founder-CEO Ashish Hemrajani believes, "Ambition is a positive energy.  Desire can be unrelenting. I still live in the same house,  work from the same office and I am pretty much the same man I used to be when I started off 16 years ago."

Insight
"Don't give money way too much power over your life. It's not about how much you make, but the life that you make with the money you have. “ is an advice Suze Orman, TV financial guru says, she would have appreciated when she was 22.

What are the life choices you have made? How well have the served you?

The Art of Change Management

“Like old masonry buildings—such as the Musée d’Orsay in Paris ...that have new glass & steel added to their existing structures, today’s leading companies must integrate the contrasting elements of stability and speed to create a more functional, modern whole.” de Smets et al, McKinsey Quarterly

Insight
Change management is an art akin to the 4 arts of music. Thus you:
INTERPRET what needs to remain unchanged to provide stability & what needs to change to provide speed of customer response
ARRANGE priorities
COMPOSE change activity and
IMPROVISE along the way
Let the music begin!

What's your insight?

Feel For Your Customer

Hard-sell  morticians at the China Dragon Garden graveyard in suburban Beijing set up hundreds for gravestones bearing the names (living) local residents in gold letters. Sales staff would show residents their names, saying, “Look! That could be you.”

Insight
Being close to your product is good, and creative marketing even better, but not at the cost of distancing yourself from customer sensitivities. Know your customer, feel for your customer. #KnowYourself #Connect2Coach