The China Disneyland was inaugurated recently. One of the actions CEO Robert Iger took to push the deal, was to seek a personal relationship with China’s paramount leader, President Xi Jinping. On learning that Xi’s father, a revolutionary leader, had visited Disneyland in 1980, he pressed his staff to find a photograph. They found one which showed the President’s father, wearing a Mao suit, shaking hands with Mickey Mouse. Iger presented the photo to the leader as gift and a symbol of the partnership.
INSIGHT
Poor, peasant, privileged or president we all love to be made to feel special.
