“You have to try different things & you define time frames within which you get to a certain milestone. And if you don't, it's OK to drop them and move to the next one.” Rishad Premji, Chief Strategy Officer WIPRO
Insight
Launching, and then withdrawing a project/product/service, is a difficult decision for leaders - it's a public sign of failure & their ego is on the line. Defining time frames & milestones, & withdrawing if the goals are not met, displays leadership maturity. E.g. Ola is to shut down its struggling grocery division barely a year into its launch as it failed to meet expectations.
