A recent issue of the Economic Times, had an article, "India Inc Has A Dream For 2011", in which prominent captains of the industry spoke of their personal and business goals.
Having just completed a workshop on "The Effective Manager" for a client, of which effective goal setting was part, I was curious to analyze the goals for their "SMARTness". SMART, as many of you may know, is an acronym for Specific Measurable Achievable Realistic Timebound. How well had the captains of industry fared when it came to setting SMART goals for 2011? I decided to analyze the goals of two of them - Vijay Thadani, CEO of NIIT and Venugopal Dhoot, Chairman of the Videocon group of industries. Here is what they had said:
Vijay Thadani: "I sincerely want to reduce the schoolgoer's burden and make their bags lighter by a tenth. Our school solutions division, NIIT eguru, which works with 15,000 schools, could help children carry tablets instead of books, and we can achieve this through customised offerings. My second resolution is to reach 20m more learners this year and take the count to 50m as NIIT turns 30 this year. Cutting across verticals, from corporates schools, colleges individuals and the government, I want to double the target which took the company three decades to cover."
Venugopal Dhoot: "I see 2011 ushering in social well-being and economic prosperity for the aam Indian. Poised to become the world's fastest growing economy, the coming decade will see the rise and rise of India towards becoming a superpower in its own right. Not through just material power, but through 'soft power', that is, the ability to influence and impact the world through its unique culture, values, policies, and institutions. In such a context my New Year resolution will be to do my bit, both at personal and industry level, to drive this 2020 vision forward."
For the purpose of analysis, I decided to score them on each of the SMART parameters on a scale of 1-10, where 1 was very vague, and 10 very specific. Here is how the fared:
Here's my rationale for my scoring:
Specific: Vijay Thadani (VT) 10/10, Venugopal Dhoot (VD) 2/10
VT: We see that VT has covered all the important bases for this parameter - What (reduce the school goers burden, double the target), Why (make their bags lighter), Where (in 15,000 schools and across verticals), When (by the end of the year).
VD: He has resolved to "do his bit" - vague enough to get a score of 2/10.
Measurable: VT 10/10, VD 3/10
VT: VT's resolution answers the How much? question specifically (make school goers bags lighter by a tenth, reach out to 20m more learners, double the target achieved in 3 decades),
VD: VD's resolution to "do his bit" is just a resolution and no more. How can such a subjective target be measured? He therefore scores 3/10 on this parameter.
Action-oriented: VT 10/10, VD 3/10
VT: His resolutions on this parameter are totally action oriented because they are both specific and measurable. He talks about cutting across verticals, from corporates, schools, colleges, individuals and government to double his target.
VD: He wants to drive forward the 2020 vision of making India a superpower in its own right by influencing its ability to influence and impact the world through its unique culture, values, policies, and institutions by doing "his bit both at the personal and industry level". How action-oriented can that be?
Relevant: VT 10/10, VD 5/10
VT: NIIT is in the business of training and education and his resolutions aimed at the school goer and other verticals are entirely relevant to his business.
VD: Here I have been a little more generous with my scoring by giving VD 5/10 - the only reason being that in the broad sweep of his resolution, he also talks somewhere about doing his bit to help India impact the world through its institutions. One presumes by institutions he means his own group of companies.
Time-bound: VT 10/10, VD 6/10
VT: Clearly all his 2011 goals, except for the doubling of sales, are aimed for achievement by end of 2011 hence a 10/10.
VD: The saving grace is that the resolution is at least time bound - by 2020 (for whatever it is worth), and hence in this parameter VD gets the highest score of 6/10!
All of us make New Year resolutions and many of us make them more as a ritual, only to forget all about them a few days into January. If one is serious about acting on one's resolutions, it helps to set SMART goals. For then we can :
And by the way, any guesses about who between Vijay Thadani and Venugopal Dhoot is better placed to achieve his goals for 2011?
Having just completed a workshop on "The Effective Manager" for a client, of which effective goal setting was part, I was curious to analyze the goals for their "SMARTness". SMART, as many of you may know, is an acronym for Specific Measurable Achievable Realistic Timebound. How well had the captains of industry fared when it came to setting SMART goals for 2011? I decided to analyze the goals of two of them - Vijay Thadani, CEO of NIIT and Venugopal Dhoot, Chairman of the Videocon group of industries. Here is what they had said:
Venugopal Dhoot: "I see 2011 ushering in social well-being and economic prosperity for the aam Indian. Poised to become the world's fastest growing economy, the coming decade will see the rise and rise of India towards becoming a superpower in its own right. Not through just material power, but through 'soft power', that is, the ability to influence and impact the world through its unique culture, values, policies, and institutions. In such a context my New Year resolution will be to do my bit, both at personal and industry level, to drive this 2020 vision forward."
For the purpose of analysis, I decided to score them on each of the SMART parameters on a scale of 1-10, where 1 was very vague, and 10 very specific. Here is how the fared:
Score Name | Specific | Measurable | Action oriented | Relevant | Timebound |
Who What Where Why When | How much? How often? How many? | How important is it to your business? | By When? | ||
Vijay Thadani | 10/10 | 10/10 | 10/10 | 10/10 | 10/10 |
V.N Dhoot | 2/10 | 3/10 | 3/10 | 5/10 | 6/10 |
Here's my rationale for my scoring:
Specific: Vijay Thadani (VT) 10/10, Venugopal Dhoot (VD) 2/10
VT: We see that VT has covered all the important bases for this parameter - What (reduce the school goers burden, double the target), Why (make their bags lighter), Where (in 15,000 schools and across verticals), When (by the end of the year).
VD: He has resolved to "do his bit" - vague enough to get a score of 2/10.
Measurable: VT 10/10, VD 3/10
VT: VT's resolution answers the How much? question specifically (make school goers bags lighter by a tenth, reach out to 20m more learners, double the target achieved in 3 decades),
VD: VD's resolution to "do his bit" is just a resolution and no more. How can such a subjective target be measured? He therefore scores 3/10 on this parameter.
Action-oriented: VT 10/10, VD 3/10
VT: His resolutions on this parameter are totally action oriented because they are both specific and measurable. He talks about cutting across verticals, from corporates, schools, colleges, individuals and government to double his target.
VD: He wants to drive forward the 2020 vision of making India a superpower in its own right by influencing its ability to influence and impact the world through its unique culture, values, policies, and institutions by doing "his bit both at the personal and industry level". How action-oriented can that be?
Relevant: VT 10/10, VD 5/10
VT: NIIT is in the business of training and education and his resolutions aimed at the school goer and other verticals are entirely relevant to his business.
VD: Here I have been a little more generous with my scoring by giving VD 5/10 - the only reason being that in the broad sweep of his resolution, he also talks somewhere about doing his bit to help India impact the world through its institutions. One presumes by institutions he means his own group of companies.
Time-bound: VT 10/10, VD 6/10
VT: Clearly all his 2011 goals, except for the doubling of sales, are aimed for achievement by end of 2011 hence a 10/10.
VD: The saving grace is that the resolution is at least time bound - by 2020 (for whatever it is worth), and hence in this parameter VD gets the highest score of 6/10!
All of us make New Year resolutions and many of us make them more as a ritual, only to forget all about them a few days into January. If one is serious about acting on one's resolutions, it helps to set SMART goals. For then we can :
- focus our attention and action,
- mobilize our energies towards their achievement,
- increase our persistence, and
- encourage development of workable strategies
And by the way, any guesses about who between Vijay Thadani and Venugopal Dhoot is better placed to achieve his goals for 2011?
