The Essential Element of Leadership

For an organization to succeed, it is vital for teams to have clarity of direction. Three elements which can help establish a clear direction for any team are:
- A Team Mission Statement
- A Team Vision Statement
- Team Values

Most organizations who conduct workshops for defining the three elements would do well to remember the words of Charles Schwab, the former CEO of a brokerage house. He used to say that people will work hard for money, but will give their lives for meaning. And the most powerful way of giving meaning to people's lives is by helping teams to define their Personal Mission, Vision and Values, BEFORE they do so for the organization. This will have a powerful impact on the employees engagement with the entire process of defining, as well as the practice of the values. Apart from making their individual lives more meaningful, this sequence of workshops helps in two ways;

1.  the understanding of the importance of values in their personal lives renders the task of defining the organizational values (challenging at best), much easier.
2. it helps individuals draw a line-of-sight between the personal and the organizational mission and values

Living the Vision
The task accomplished, the leader has to embark on what Tom Peters calls "the essential element of leadership" - living the vision vigorously and practicing the values diligently. To do this, he needs to ensure open and continuous channels of communication with his employees. This constant contact will help the business leader to support his teams to live the defined vision, practice the values and to shape the culture and the way that things get done. Here are some way of doing it:

1. Keep leaders, managers, HR staff and others engaged in the process through conference calls, email bulletinsand online forums
2. Create an intranet page focused on the implementation and practice of the three elements where you can put a list of FAQ's as well as experiences of the people with the new practices
3. Maintain focus on monitoring and course correction. Provide channels for feedback and ideas. Document questions and issues and share responses in different media.

Keeping at it
Once the mission-vision and values are sufficiently integrated into the system, its no time to stop. For, to quote Robert Levering, the co-founder of Great Places to Work Institute, "there is no such thing as 'too much communication". He cites examples of two CEO's who did it successfully:

1. One of the values of Genentech, a biotech company was   'open communication'. The CEO did an extraordinary job of being transparent. Any question asked over email, would be responded to within 48 hours.
2. Medtronic, a medical devices company has an event where actual patients come and talk about how their lives have been saved by Medtronic heart devices. This way, employees can see how people's lives have been saved. During the session, says Levering, there's not a dry eye in the house.

 Can you think of similar creative ways of living your values and connecting your organization's vision to it's impact on your customers?  Doing so should pay you rich dividends.