01 March, 2006

Making Sales Reporting Rewarding for Field Staff

Non-compliance of field reporting norms by the field staff stems, I believe, from the management’s inability to secure their buy in. Reason - the disconnect between stated strategy and the activity indicators used in the formats. One of the functions of a reporting system is to drive desired behaviors and outcomes. If the reporting formats contain badly thought out indicators, salespersons become cynical ( if not confused!) and the system is likely to be manipulated.

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Pause. Think. Go.

Flash back It was several years ago that I met him on a Bombay Walk - the ones where they take you around to see and learn about the colonia...