07 September, 2015

Buzz Off Buzz Words!

Carter Murray, the CEO of ad agency FCB, makes for an unusual CEO.  He hates buzzwords. Something that many of his contemporaries appear to find comfort and meaning in.  Murray calls them "completely wanky, corporate rubbish speak." He can't stand the stuff. Asked how he gets by as CEO with such distaste for industry jargon,  Murray says,  "We are in the business of understanding people and advising clients on how to connect with them. I find it strange that we hide behind the corporate lingo."

#Reflect
Am I a jargon buster or a Jargon Morgan?

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