01 April, 2006

Sleep over this!

Researchers these days, seem bent on overturning our fondly held beliefs and practices! If you ever spent many hours agonising over the pros and cons of an important decision, you are now told to sleep over it or better still try getting yourself distracted! However for simple choices, such as between different towels, conscious thought will produce better results!

These are the findings of Professor Ap Dijksterhuis of the University of Amsterdam. Suggesting an explaination for the behaviour, the good professor says that out subconscious mind can deal with more facts and figures than our conscious mind. With easier choices, our brain has less information to process, and can make better decisions after giving a few minutes of thought.

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Pause. Think. Go.

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