Here is something I read today. I think it applies perfectly to the pharma industry situation in India which is in a state of flux after the onset of the new patent regime in 2005.
A firm has three options to survive.
First, become the low price leader and remain the low price leader. Drive all costs out of the product or process. (FDC Pharma?)
Second, become the customer intimacy leader. Know the customer and fill his or her every need. (Mankind Pharma?)
Finally, become a firm that creates new things, new ideas, new products and services people just have to have. (Innovators like Dr Reddy's and Ranbaxy)
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