Just discoverd a great web-based brainstorming tool to help develop new ideas which, though meant for advertising creatives can be used by just about anyone! Whimsically called MouseBrains, it takes random word and associative word brainstorming techniques a little further by using predefined sentence structures (each one specifically designed to channel thinking in a particular direction) and also by incorporating details of the user's problem into the stimuli.
You simply need to provide MouseBrains with four pieces of input:
- The product or service you're trying to sell
- What your product or service can help people to do or be
- The likes and interests of your target audience
- Reasons why some people might not buy your product or service
Then click the "get brainstorming" button, and this e-tool displays a set of creative thinking exercises that incorporate your input. You can easily copy and past a question or scenario into a word processing document, where you can record your ideas and inspirations. If you need more stimuli, you can click a "refresh" button to display a new list of thought-provoking, often wacky stimuli.
Rajan, my friend from the ad world tells me you can do this with a Thesaurus or a dictionary too. Just open pages at random, pick out a word. Do itagain for another word. Then try to connect the two words...
No comments:
Post a Comment