Hard-sell morticians at the China Dragon Garden graveyard in suburban Beijing set up hundreds for gravestones bearing the names (living) local residents in gold letters. Sales staff would show residents their names, saying, “Look! That could be you.”
Insight
Being close to your product is good, and creative marketing even better, but not at the cost of distancing yourself from customer sensitivities. Know your customer, feel for your customer. #KnowYourself #Connect2Coach
No comments:
Post a Comment