Who is 'The Customer'?

THOUGHT STUDY # 4
Marketing-software firm Hubspot wants to put its customers into a state of “delightion”. Employees are entitled to unlimited free food and vacation time. One of the founders of the company brings a teddy bear to meetings so that the idea of “the customer” they want to delight is less abstract.

THINK
What does  the term ‘customer’ imply to:
- You
- Your organization?