In the 1890’s, William Hesketh Lever, founder of Lever Bros (now Unilever), wrote down the purpose for Sunlight soap, his revolutionary new product for the times.”Make cleanliness commonplace; lessen work for women; to foster health and personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products”.
Insight
How about the purpose statement of Brand You? Have you got down to it yet? Do you want to? #CoachConnect
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