21 December, 2015

Metaphors Make Communication Easy

#LivingStories
Persistent efforts by Rahul Bajaj to convince authorities that his small car, built on his 3 wheeler rickshaw platform, still qualified as a 3, and not a 4 wheeler, were futile. He was being persistent as 4 wheelers are liable to pay more taxes, which drive up the price. Finally, he decided to give the example of the Gillette 3 blade razor. When they added two more blades, making it a 5 blader, did it still qualify as a razor he asked.
He got the permission.

#MyLearning
By linking abstract information to a concrete concept, it becomes easier for people to understand the information.

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Pause. Think. Go.

Flash back It was several years ago that I met him on a Bombay Walk - the ones where they take you around to see and learn about the colonia...