Patrizio Bertelli, CEO of fashion and jewellery line Prada, believes the counterfeit trade has created jobs & they do not want to be a brand that nobody wants to copy.
On the other hand Caroline Scheufele, Co-President of Chopard believes that one had be desirable to be copied. But imitation is plagiarism and is annoying, hence they create patterns that are too elaborate to copy and have 10 lawyers constantly trying to stop the menace.
#MyLearning
Our Beliefs influence Behavior.
Behavior impacts Business
#Think
What's your sense of the story?
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