Lenovo's roots have been as an enterprise focused B2B business. But now, with growth happening more in the smartphone space than in the PC space, they have realised that if you have a B2B mindset and B2B structure, you cannot succeed in the B2C space. To give itself a youthful look, Lenovo's formal dress code, reserved parking space and cabins for senior managers have been done away with, All senior managers have also been asked to be on Twitter to get a better understanding on how millennials think.
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