20 May, 2015

Are You Promotion Focused or Prevention Focused?

According to Columbia university professor and author Heidi Grant Halvorson (2), there are two types of people; the promotion focused and the prevention focused.

Promotion-focused People: These are people, say psychologists, who see an opportunity for achievement, reward and success everywhere. "They look for people are looking for why the perceiver should say yes and are apt to adopt the mantra of  "nothing ventured nothing gained." Life for them becomes about "maximising gains and avoiding missed opportunities.

Promotion focused people:

  • Tend to think more in the abstract and approach ideas with an open mind
  • Are often quick workers, sometimes prone to error
  • Are usually optimistic and they're comfortable taking risks
  • Have strength in creativity and identifying opportunities.
Example: Richard Branson

Use your lens to navigate the world

Prevention-focused People: These people, compared to the promotion-focused, are more interested in preventing loss and maintaining the status quo.The prevention lens is searching for reasons not to say no.

Prevention-focused people:
  •  Have a more concrete and detail-oriented thinking style.
  • Can be defensively pessimistic and risk averse.
  • have strength in their analysis, evaluation, preparedness and reliability.

No Right or Wrong Way: Both lenses are equally good ways of looking at the world, and one way of thinking is generally not better than the other.



References:
1. businessinsider.in
2. Author of No One Understands You And What To Do About It

Picture source: Pinterest.com


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