On Why CEO's Procrastinate. And What They Could Do About It

And when is there time to remember, to sift, to weigh, to estimate, to total?

                                                                                                   - Tillie Olsen

From my years of coaching CEOs, one of the important understanding is that the first and most prominent challenge for CEOs in the pursuit of their goal is - procrastination. In other words, getting started on the key priorities that will make their biggest ideas a reality.The reason for the procrastination? The threat of uncertainty.

Timothy M. Pychyl, who specializes in the study of procrastination has an explanation for this on his blog. According to him, people when faced with a task about which they are uncertain on how to proceed, experience negative emotions and threats to self. To cope with this experience, they end up delaying the task, escaping the negative emotions and rationalizing the choices they make. I have had CEOs come up with all kinds of excuses for not implementing the tasks they had committed to. Excuses such as "I cannot think beyond a three months planning horizon" (to delay their long-term planning exercise). Or "My customers insist on speaking only to me and not my subordinates" (to avoid delegating to them). Or even rationalizations such as the executive in the cartoon below.

 What such CEOs are doing is that instead of self-regulating their behavior to stay on task such as mustering their creativity to make a plan of action, they self-regulate their emotions. Mood for them, takes precedence. While useful in the short-term in terms of mood repair or protecting self-esteem, this short-termism can have serious long-term consequences for their companies. Consequently, they end up undermining their company's, as well as their own performance.

Strategist and author Kaihan Kippendorf, is right on target when he says that most CEOs invest their energy at any one time on four initiatives:

1. Wastes of time: hard-to-execute ideas that would have little impact on their achieving their goals. 

 
2. Tactics: easy-to-execute ideas that will not significantly impact their success. 

3. Winning moves: easy-to-execute ideas with huge impact. 

4. Crazy ideas: difficult-to-execute ideas that, if you could figure out how to make them happen, would really make a difference.

Investing Time Wisely

If they have the best interests of their companies at heart, and wish to invest their time and energy more efficiently, CEOs should practice the following.

• Dump the Wastes of Time and focus energy on more productive activity.
• Execute the Tactics or the easy-to-do stuff of the second , but bear in mind that they are not strategic priorities.
• Attend to the Winning moves NOW.
• Instead of dismissing the Crazy ideas as "go to the moon" ones, spend their time figuring out how to make them feasible.

To begin practice, they should ask themselves two questions: 

( i ) If I successfully executed this initiative, what impact would it have on my ability to achieve my goals? and 

( ii ) How easy is it execute this initiative?

An an even better way; they can get themselves a Business coach who can support them to question themselves in sifting and weighing their options and estimating chances of success. And most important - remember the commitments they made to themselves!

To know more on how I can help you, check out my website http://arurbizcoach.com/