Move Over Visioning. Enter the Future Story

Jeremy King is an English restaurateur whose interview with Vir Sanghvi appeared in a recent issue of Brunch. Asked what his principles for starting a new hotel were, Jeremy made a point which appeared to be of particular interest to me for my Visioning workshops which I conduct as a strategic coach. This was about how every hotel must have a back story. 

A back story is an essentially cinematic concept. What it means is that the events you see on screen have a background, a story that explains their provenance, even if we don't have to confront that back story in the actual plot. An example is the story actor Michael Caine created around his role as the butler in the Batman series. He fleshed out a story about how Alfred the butler was a former British commando who took up to cooking on difficult postings and who went to work for Thomas Wayne (Batman's civilian avatar) when he retired. This story helped Caine to not only understand Bruce Wayne's motivations, but also to understand Batman's world of violence. Moreover with his commando background, the butler could actually help Batman in his fight against crime. All this Caine made up because he reckoned nothing made sense with out a back story. 

Jeremy applied the same principle to the new hotel he is opening in London's Oxford Street. According to the story,  the hotel was built in the 1920s by a rich American who loved London. It was the toast of the town, Then as the American owner went back to the States and the hotel fell on bad times and was sold to a modern chain which destroyed its character and now King and his partner are renovating it to recover its lost lustre. None of this of course is true, so why bother? Because, says King, it gives the new owners, the architect, the designer, the management and the staff an idea of what the hotel should be. They don't just say, "Let's convert this office block into a hotel." They say, "What would the hotel have looked like at its peak in the 1920's?"And while designing the rooms, they ask themselves, "What would a luxury hotel built in the Jazz Age have offered to its guests?" The back story serves as reference point for everybody in the same way that Alfred's back story told Michael Caine how Alfred would react to any situation. According to King unless a hotel had a convincing back story, it failed in the long run.

Source: Philantopic

Source: Vision Ohio

 And this brings me to the connection between the back story and the 'future story' people can create for their companies. Just like a well-thought-out and crafted back story serves as a reference point for everyone involved with the project of building or renovating a hotel, a carefully crafted future story can serve as a fleshed out story of future success in companies. The individual stories help people to understand the dreams and concerns of their colleagues, and the stories lead to significant themes around which an energizing  and motivating picture of the future can be painted. The resulting one story, embodying critical themes from all the stories, helps to create an irresistible pull which acts like a compass, a battery pack, and a talking map all in one.

So instead of making people rack their brains and go thorough an exhausting day(s?) of a  Visioning exercise, move to the Future Story, it will enable your people to:

• make up stories, plausible or fantastic, to paint the future
• understand organizational issues better because they are presented in the form of a story
• sort out and describe what has happened to oneself or others, often with a richness of context and detail, and often with great relish
• envision chains and webs of causation
• build scenarios and to plan and think strategically
• resonate with the stories of others; to see another's viewpoint when presented with the stories which underlie or embody that viewpoint
• to discover themes in the events of the story
• to recognize (or select) certain elements as significant, as embodying certain meanings and to draft a road map of the future

And finally, don't forget to tell your people to give their stories a touch of the cinematic. The  gloss, and shine will illuminate the future everyone can look forward to.

To make it a shining beacon to the future.

References:

1.  http://www.co-intelligence.org/I-powerofstory.html