In the Bhagavad Gita, Lord Krishna advises to not let the fruit of action be our motive. Cartoonist Scott Adams, puts it as committing to a process, and not a goal.
Karl - John Persson, CEO of H&M, may have that thought in mind when asked about his brand's targets for India. He said, "We never say, 'Let's reach amounts of stores or this sales target.' We want to deliver something fantastic for the customer. If we do that well, the selling will come."
Leander Paes too must have thought along similar lines when he shared that all he does with doubles partner Martina Hingis is to keep her happy and relaxed. The tennis takes care of itself to produce wins such as the Wimbledon doubles championship.
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