In his autobiography restaurateur Vithal Kamat describes strategies he used to attract customers to his newly started Udupi restaurant. Lining up his friend’s cars outside his restaurants - many of them also sitting inside as dummy customers to create a perception of a busy restaurant. Wafting smell of fresh ground coffee and food in the restaurant to titillate and tempt customers. All strategies to create the perception of the amazing experience waiting for customers inside.
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Greg Creed, CEO Yumi Brands says, "you can market to love and hate, you cannot market to indifference.
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