5 Ways to Never Give Up

What do you do when a project you have invested everything on - your blood, sweat, tears, mind and heart - proves to be a failure? Why, just get up, dust yourself and get going again, of course! Here are five stories I have gathered of how some people did it. 
1. Take pride in past success
Dustin Brown ranked 102, on beating Rafael Nadal at Wimbledon, but losing his very next match to Viktor Troicki. 
"It doesn't matter if I lost or not, no will ever be able to take that (beating Nadal) away from me."

2. Respect failure
Howard Schultz after a major setback at Starbucks.
"Celebrate failure, learn from the failures, and not hide from mistakes". He also spoke of the bottle of Mazagran, a coffee drink he helped launch in the 90's. It proved be a spectacular failure. He now keeps a bottle of the drink on his table, to remind him to do a reality check on his success when he's up, and equally - never give up, when he's down. 

3. Reconnect with your passion.
Filmmaker Deepa Mehta on the failure of her film 
'Monsoon' at the box office. 
She remembered her father, who, when told about her decision to take up filmmaking, had encouraged her, but cautioned her about life's unknowns, "You make a film because you have incredible passion and because you want to tell a story. If it does well, good. But if it doesn't, you can't do anything about it, but you've had the satisfaction of doing something honest." 

4. Reframe strategy
Satya Nadella on how he handles the failure of the Windows OS for mobile phones. 
Competition for him, is not a zero sum game. He believes, "Just because Android wins does not mean Microsoft loses. If Android wins great. I'll also put Office 365 on Android so it can be a win - win, it doesn't have to be a win - lose."

5. Keep the spirit
After Edmund Hillary's great, but failed attempt, at scaling Mount Everest in 1952.
Though he regarded himself a failure. He did not however, lose his spirit. At a function organized to recognize the attempt, people greeted him with thunderous applause. Hillary, walked onto the stage, balled a fist at the picture of the mountain and said, "You beat me the first time, but I’ll beat you the next time, because you’ve grown all you are going to grow… but I’m still growing."  

He beat Everest on 29th May 1953.