David Berg, COO Carlson Hospitality and Travel Co. uses a phased approach to goals; Core goals are the short term success measures for the next 12 months where he puts the maximum amount of his resources. Optimization goals are those where success measures 12-18 months out and where he puts a modest amount of resources. The Transformation goals are ideas to explore with impact beyond 18-24 months, here he puts a small amount of resources.
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By giving our goals labels that indicate the meaning they have for us, we invest them with a clarity and urgency that can shape the nature of our priorities, and extent of our responses.
Picture: mattaboutmoney.com
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