Business Leaders Should Walk The Talk

Today's Corporate Dossier carries a story on how the young bunch of managers at Airasia - the latest low-cost airline about to be launched in India - are actually  living the philosophy of 'low-cost'. 29 year-old Gangtok-born Ningku Lachungpa is in charge of the ancillaries.As part of shoring up ancillary revenues, she is doing her bit to understand every discipline to live up the tagline of making more people fly. As part of this effort, Lachungpa takes the suburban train every morning from near the airport, where she lives, to her spartan 600 sq.ft. office, situated atop a mall."When I come to the office in a taxi, I don't put down that down in the office expense as each of us are aware that even a Rs. 10 saving is a saving."

Similarly, when Aditya Ghosh, CEO of leading low-cost airline Indigo and his boss Rahul Bhatia, MD, had to go for a meeting of the private airlines' captains with the Prime Minister, they travelled in a small, unassuming hatchback. 

Indigo Airlines CEO Aditya Ghosh (L) and MD Rahul Bhatia (R)

The rest came in their fancy limos.

Living the management philosophy

In the Puranas, as mythologist Devdutt Pattanaik, explains, Vaikuntha, the abode of Vishnu, is the land of happiness. It is a playground or ranga-bhoomi and is described as a place which attracts Laxmi, the goddess of wealth. Vishnu always attracts wealth and is popularly worshiped as Shri-nath or Tiru-pati which means lord of affluence and abundance. On the other hand, Indra the king of the devas, who resides in his paradise, Swarga, is constantly chasing Laxmi, and trying to prevent the asuras from taking her away.The fundamental difference between Vishnu and Indra is that Indra thinks only of himself and his shareholders. They all feel entitled, like shareholders. On the other hand, Vishnu thinks of everyone - his employees, customers, shareholders, vendors, society at large, in other words - stakeholders. Thus ensuring affluence and abundance.

At times, business leaders and senior executives forget that the people they lead are closely watching their every move and action.  When leaders start living out the key brand proposition and what their company stands for, with actions such as the ones cited above, it can go a long way in inculcating an ideal organizational culture. A culture which results  in more sales, more growth and more profits, making every stakeholder - employees, customers, shareholders, vendors, society at large happy!

So, would you like Vishnu, attract wealth, or like Indra, chase it? The choice is yours.