Coaching For Ethical Dilemmas

Recently, I came across an article from Fast Company, The Nine Faces of Leaders which dealt with the attributes FedEx uses to identify it's potential leaders. Among the nine,one was Integrity. Now Integrity to my mind, is colored with shades of both moral as well personal values, as a result of which,  Integrity based leadership-decisions are likely to be fraught with personal and professional  conflict. Having written my last blog piece on the subject of Managing Value Conflicts, I was curious to understand the  definition of this attribute, and since the Fast Company article gave only an edited version, I decided to explore a bit more for the complete version. This, I found, was how FedEx explains this leadership attribute

Integrity; A leader with integrity adheres to a code of business ethics and moral values, behaves in a manner that is consistent with the corporate climate and professional responsibility, does not abuse management privilege, gains trust/respect, and serves as a role model in support of corporate policies, professional ethics, and corporate culture. 

In my experience as a coach, I have found clients having to deal with conflicts managing their personal vs. business values everyday in the memos on their desks, in their engagement with difficult employees and in their negotiations with their clients. Finding it challenging to adhere to a code of business ethics and moral values, they look to a coach to help them work through their conflicts. I have often found coaching in these situations to be less than easy. How, exactly, should I help them clients think through their ethical issues, what questions should I be asking, and what are the factors I should consider? 

Hence my attempt to create my personal framework for coaching clients with ethical dilemmas.Hope it helps you too!

The Five-Step Ethical Coaching Framework
Manuel Velasquez is a professor of Business ethics and the author of a widely used text book.In their article Thinking Ethically: A Framework for Moral
Decisions Making he and his associates describe
five different approaches which philosophers down the ages have developed to deal with moral issues. 

More important, he and his co-authors offer a useful 5-step framework for coaches to help their clients explore ethical dilemmas and to identify ethical courses of action.

Step 1: Recognize an Ethical Issue

1. Could this decision or situation be damaging to someone or to some group? Does this decision involve a choice between a good and bad alternative, or perhaps between two "goods" or between two "bads"?
2. Is this issue about more than what is legal or what is most efficient? If so, how?

Step 2: Get the Facts

3. What are the relevant facts of the case? What facts are not known? How can I help the client  learn enough about the situation to make a decision?
4. What individuals and groups have an important stake in the outcome? Are some concerns more important? Why?
5. What are the options open to client for acting? Have all the relevant persons and groups been consulted? Have?How can I help client  identify creative options?

Step 3: Help Client Evaluate Alternative Actions

6.  Ask following questions to help client evaluate the options:

• Which option will produce the most good and do the least harm? (The Utilitarian Approach)
• Which option best respects the rights of all who have a stake? (The Rights Approach)
• Which option treats people equally or proportionately? (The Justice Approach)
• Which option best serves the community/organization 
  as a whole, not just some members/employees/stakeholders? 
  (The Common Good Approach)
• Which option can lead client to act as the sort of person he wants to be? (The Virtue Approach)

(For details on the Approaches click here)

Step 4: Make a Decision and Test It

7. Considering all these approaches, which option could best help client address the situation?
8. If the client told someone he respects-or told a television audience-which option he has chosen, what would they say?

Step 5: Help Client Act and Reflect on the Outcome

9. How can the client's decision be implemented with the greatest care and attention to the concerns of all stakeholders?
10. How did the decision turn out and how can I help client review learning from this specific situation?

Coaching for Ethical Practices

Dov Seidman is a consultant who helps corporates develop values-based cultures, he believes that in the 21st century, it is no longer what you do or what you know that counts most. It is how you do what you do that has become the greatest source of advantage. We are deep into what he calls the 'era of behavior'. 

By using The 5-Step framework coaches can help their clients to work through their moral and value conflicts, and shape behaviors for conceiving and re-conceiving how they can build for growth.