Business Theories and Strategy Execution

For many companies, the month of April is the start of the new sales year. Hours, days, and months, of analyses, debates and heated discussions would have gone into the making of the marketing plan. Then would have begun the whirlwind tours of all the regions for the intensive briefing sessions, and finally now, the countdown started for the execution of the year’s plans.

According to the Webster’s Dictionary, the definition of the verb “execute” is “to carry out fully; to put completely into effect.” This sounds simple enough, but as most marketing managers would agree - exceedingly difficult to achieve! This is because, while marketing plans look wonderful on paper, the rub comes in their execution.

When you add personalities, politics and processes into the mix, the most brilliant marketing plans can grind to a screeching halt.

Read more: http://www.arurbizcoach.com/Bizmantras/bizmantras_april_06.htm